Terms of use


The Promotion is executed locally by Cadbury Kenya Limited, Cadbury Mauritius Limited and designated agencies in Mozambique, Uganda, Tanzania and Zambia. (“the Promoter”)

The Promotion will run from 15th June 2022 to 15th September 2022 (“Promotional Period”). No story submissions received after 23h59 on 15th September 2022 will be accepted

The Promotional Period may be extended or curtailed at the discretion of the Promoter.

3.1 All Participants in the Cadbury Dairy Milk Homegrown Stories must, at the time of entering the Promotion:

a) be a natural person and be at least 18 (eighteen) years of age;
b) be a citizen and/or a legal resident of Kenya, Uganda, Tanzania, Zambia, Mozambique, or Mauritius;
c) be in possession of a valid identity document, resident/work permit and/or driver’s license of the countries
listed above; and
d) be residing or be present in Kenya, Tanzania, Uganda, Zambia, Mozambique, or Mauritius for the duration of
the Promotional Period.
3.2 All Participants agree that the Terms and Conditions, rules and provisions as set out herein are binding on them.

3.3 Participation in the Promotion excludes directors, members, partners, promotional and advertising agents, merchandisers, employees or consultants of the Promoter or any third parties involved in the execution of the Promotion, either directly or indirectly (including but not limited to agencies, organizers and/or participating stores of the Promotion) as well as the members of the immediate family (being spouses, life partners, parents, children, brothers, sisters, fathers and/or mothers) and/or business partners or associates of any of the aforesaid persons.

4.1 To participate in our promotion, participants need to follow the below steps;
o Buy any Cadbury Story Edition Pack
o Scan the QR code on the Cadbury Edition Pack – found on the wrapper of the Cadbury Dairy Milk story edition pack, and on the neck tag of Cadbury Chocolate 2’in-1 story edition pack.
o Follow the prompt on to either choose your country or enable location services to be redirected to your country’s website.
o On the website the participant may;
1. Read a story from our library,
2. Complete a story from the Cadbury Story Edition Pack or
3. Submit an original 200-word story

4.2 Participants may participate via the Cadbury QR code on the Cadbury Story Edition Pack directed to the Cadbury Website by entering their name, phone number and story into the mobile or desktop version of the Website and following the instructions to complete a story or submit a new 200 worded story to form Homegrown stories for books which may be chosen to include as one of our stories. The interface may be:
4.2.1 Served as an ad unit
4.2.2 Be accessible through a link on the Cadbury Dairy Milk Facebook page
4.2.3 Through the Cadbury website
4.2.4 Through a Cadbury QR Code

4.3 The user will be prompted to follow the steps and receive a thank you confirmation once their story has been submitted.

4.4 Only 55 stories (the “Final Homegrown Stories”) will be selected from the collated submitted entries at the discretion of the publisher and Promoter. Acceptance for publication is at the sole discretion of the Promoter.The Promoter reserves the right not to publish any story which in its opinion includes objectionable content. The Final stories selected are only those that will be deemed appropriate for children below the age of ten (10) years. Stories that are not selected will not be used or published by the Promoter or the publisher in any way. Participants should visit the website from time to time to confirm whether their stories have been published.

4.5 The Final Homegrown Stories that the Participant has helped co-author will be made available on the website after 15th September 2022, once these have been vetted, edited, and published into original stories from your home country suitable for children under the ages of 10 by the publisher Sisi Afrika.

4.6 The Promoter shall not be responsible for any network costs or telecommunication failure on the part of the Participant’s service provider.

4.7 Participants shall be solely responsible for the content entered in connection with this Promotion and the Promoter shall not be liable in any manner for any content uploaded in error or by mistake by the Participants.

Multiple original stories submissions will be permitted subject to each entry being submitted separately and in accordance with entry requirements.

6.1 The Homegrown stories collected through the campaign will be used on the Cadbury website digital library and used across various platforms associated with the initiative. The Final Stories will be distributed in print, electronic and any other format or medium whether now known or hereafter devised.
6.2 Participants will receive a thank you notification once their original story and(or) their completed story has been submitted.
6.3 The Participants are required to visit the website to view the story they have submitted and will be able to view it. The successful Participants will be informed by Cadbury if their story will be published.
6.4 The successful Participants will receive a token of appreciation of KES 20,000 for their original / completed stories subject to the successful Participants assigning all their copyright in the stories to Cadbury exclusively for the duration of the subsistence of such copyright. Upon selection and publication of the stories, the successful participants will assign to Cadbury by way of a copyright assignment (separate from these Terms and Conditions) all their rights to the stories for the full period of copyright throughout the world.
6.5 By submitting a story, Participants warrant and represent that they own or otherwise control all rights to the story including, but not limited to, all the rights necessary for them to post, upload, input or submit such stories and to grant permissions to the Promoter to use such Content as it deems appropriate. The Participants warrant and represent that they are the copyright owner of the stories submitted, that such stories are original and do not infringe on the rights or property of others. If they are not the copyright owners, the Participants acknowledge that they have received explicit permission from the copyright owners.
6.6 In the case of a multi-authored story, the Participants confirm that they are authorized by their co-authors to assign all their rights in the co-authors story to Cadbury.
6.7 Stories submitted on the website are subject to copyright and may not be used for commercial use unless permission is granted by the promoter and Sisi Afrika
6.8 Stories created will be used to create books that will be distributed to selected partners and beneficiaries.

7.1 Sisi Afrika are our publishing partner who have professional authors and editors that will be creating the Final Homegrown stories from consumer story submissions. For more information on this partner visit

8.1.1 The Participant hereby indemnify the Promoter, its associated companies (directors, officers and employees) and agents against any direct, indirect, special, incidental, consequential or punitive damages or loss of any kind regardless of how this was caused, and whether it arose under the law of contract or delict or otherwise, because of the participant’s entrance to the Promotion.
8.1.2 The Promoter excludes all warranties (express or implied), representations and liabilities regarding the Promotion (other than for death or personal injury caused by its negligence and/or fraud).
8.1.3 The Promoter reserves the right, at any time, to verify the validity of participants (including but not limited to a participant’s identity, age and place of residence) and to reject any participant who has not complied with these Terms and Conditions.
8.1.4 Errors and omissions may be accepted at the Promoter’s discretion. Failure by the Promoter to enforce any of its rights at any stage does not constitute a waiver of those rights.
8.1.5 Neither the Promoter nor its agents or distributors will have any liability in relation to the Promotion.
8.1.6 By participating in the Promotion, participants agree to allow marketing material to be sent to them from the Promoter during and after the Promotion Period.
8.1.7 The Promoter reserves the right to carry out reasonable due diligence to confirm eligibility and help ensure that the use of any such person in advertising or publicity for the Promotion will not bring the Promoter or any of the Promoter’s brands into public disrepute, contempt, scandal, or ridicule or reflect unfavorably on the Promotion as determined by the Promoter in its sole discretion.

9.1 Participants of the Promotion are voluntarily providing their personal information (name only) to the Promoter its associated agencies and the third-party service providers running the Promotion in conjunction with the Promoter.
9.2 By entering the Promotion and agreeing to these Terms and Conditions, participants authorize the Promoter to collect, store and use (not share) personal information of participants for communication or statistical purposes. Participants are entitled to decline any marketing communication and inform the Promoter in writing should the participant wish to be removed from all communication.
9.3 By entering the Promotion, the Participant consents that the Promoter may use names and images taken of the participants for publicity purposes, without any further remuneration being payable to the participants. All promotional material will become the sole property of the Promoter. However, the participant has the right to decline participating in any promotional activity or to object to these images being used by written notification to the Promoter’s Legal Department. The written notification is to reach the Promoter by no later than the last stipulated draw date.

10.1 The Promoter reserves the right to amend, modify, change, postpone, suspend, or cancel the Promotion and any, or any aspect thereof, without notice at any time, for any reason that the Promoter reasonably deems necessary.
10.2 The onus rests on the participants to check the website for updates to the Terms and Conditions.
10.3 No liability shall lie on the Promoter in favor of any participant, and/or third party arising from such cancellation, suspension, or termination. Therefore, the participant waives his/her right which he/she may have against the Promoter and hereby acknowledges that he/she will have no right of recourse or claim of any nature whatsoever against the Promoter.
10.4 The Promoter’s decision is final, and no correspondence will be entered into.
10.5 The Promotion is in no way sponsored, endorsed, or administered by or associated with Facebook.
10.6 If in part or all any clause of the Terms and Conditions is illegal, invalid, or enforceable:
10.6.1 It will be read down to the extent necessary to ensure that it is not illegal, invalid or unenforceable, but if that is not possible,
10.6.2 It will be severed from the Terms and Conditions, and the remaining provisions of the Terms and Conditions will continue to have full force and effect.
10.1 10.7 All queries and/or complaints pertaining to this Promotion should be directed to

All Terms and Conditions are subject to the laws of Republic of Kenya, Tanzania, Mauritius, Mozambique, Uganda and Zambia and should a doubt or dispute occur, it will be taken before the courts of those countries.
10.8 The Promotion is not applicable in conjunction with any other offers/promotions offered by the Promoter
10.13 In the event of any inconsistency between these Terms and Conditions and any terms and conditions printed or displayed on any marketing materials published or broadcast in any media (such as but not limited to the internet, television, radio, newspaper, magazines etc.) relating to the Promotion, these Terms and Conditions shall prevail.

11.1 The Promoter through subcontractors/sub processors may have access to specific information which can identify individuals who are consumers (known as “Personal Information” as defined by Protection of Personal Information Act). The Promoter and its subcontractors shall comply with all laws and regulations applicable to “Personal Information” and any related information.

11.2 Promoter through its sub processors warrants that any “Personal Information” will be collected in accordance with Protection of Personal Information Act.

11.3 By accessing the Cadbury Lunch Bar PnP Promotion, the consumer/data subject gives consent to the processor to process the Personal Information related to participation in the campaign.

11.4 Personal information will be retained as long as reasonably and legally required to perform the obligations under the terms of the campaign.